Live streaming on TV has seen a significant increase in popularity in recent years. The advent of high-speed Internet and advances in streaming technology have made it easier than ever to deliver content directly to viewers around the world. TV live stream platforms such as YouTube TV, RTL and VOX have gained immense traction, offering a wide range of live channels and on-demand content. The shift in consumer behavior has disrupted traditional television models and opened up new opportunities for content creators and broadcasters.